Companies nowadays realise the significance of SEO and PPC digital marketing. Consumers will probably end up on your website using a search engine, rather than using your URL.
The rise of this has brought about a constant dilemma of whether to use PPC advertising or search engine optimisation.
If done accurately yourself, or through a search marketing company, both can get you to the front page of search engines for targeted keywords.
However, each has some key considerations which we are going to look at in this article;
Speed – SEO and PPC
PPC (Pay-per-click advertising) will almost immediately take your advert campaign to the first page for your specific keywords. It is the quicker option, if the setup is done properly.
On the other hand, SEO is slower. Here at The Just Brand we see positive results for an SEO strategy after 4-6 weeks from implementation.
Guaranteed rankings
PPC advertising offers guaranteed ranking for the keywords used in your campaign. The only competition is if the particular keyword is high demand. We would always carry out comprehensive keyword research to avoid any conflicting situations.
SEO does not promise guaranteed rankings. The results will depend on how much work and know-how is dedicated towards the campaign.
Some business categories and keywords have high rivalry, careful planning is necessary to ensure you don’t attempt to battle an uphill fight against companies with big budgets and resources.
SEO can change if the search engine algorithm is updated, if and when they occur, you can lose a month’s hard work and money spent on your website. SEO must be an ongoing and evolving process if you want to reap the rewards.
Targeting
PPC can target your audience better than SEO, you can target your desired customers by controlling what areas or countries will see your adverts.
You can also target your audience with PPC by specifying the match type for your keywords.
There are four categories of match types to choose from; they include;
- Broad Match
- Modified Broad Match
- Phrase Match Type
- Exact Match Type
By selecting one, you can control which keywords you can associate your campaign with in a very accurate manner.
SEO offers a less targeted result compared to PPC. This is because a website can rank for different keywords other than those initially intended.
Then again, if you run an efficient PPC campaign, you will get clicks from guests who are actively searching for your content or products.
SEO Authority
It is widely known that SEO is a natural and organic form of traffic generation. Therefore, if you naturally rank top for your keywords, individuals and companies will associate your site with authority.
Such authority will provide a considerable measure of exposure, as well as traffic in the long run.
Conclusion
There you have it, a guide to help you decide on whether to go with PPC or SEO.
If you are looking for the option with the best value, then SEO is your best bet. It won’t happen overnight, but it is affordable and can last longer than PPC.
Still not sure? You might want to consider using a combination of both, however it all depends on your marketing budget. Bear in mind the costs can pile up pretty quickly if your not careful.
Have you tried SEO or PPC in your business before? We would love to hear about your experiences, what results did you get and how long did it take?
You can contact us directly if you want to discuss anything here further Contact Us